If countless enthusiastic editors and factors are willing to deal with Wikipedia for free, what chances does your website have to complete against this massive site? Not to forget that Google prefers them over the majority of sites on the Internet.
In case you didn’t understand, Wikipedia already ranks top 10 for almost all popular online search engine questions and keywords. Wikipedia’s primary page has a PR (PageRank) of 8 and the English home page has a PR of 9.
Almost every subject and keyword you can possibly imagine has actually been covered (or will soon be covered) by this digital encyclopedia of sorts. The reality is they have more in-depth and complete content compared to your site or blog, and the people composing this content do not request payment. Connecting to match Wikipedia in regards to material stability and completeness is suicide.
So how do you beat a giant like this?
The answer is to NOT become another Wikipedia yourself.
Take a look at it this way – how many individuals actually check out an encyclopedia?
Are you telling me that just because encyclopedias exist, no one offers a book? Not in the real world. In the real life individuals put encyclopedias in a dusty bookshelf and utilize them just a handful of times in a year. But they check out magazines, they purchase books, they go to occasions and they most definitely check out blogs.
The only time you ought to be taking a look at an encyclopedia is when you need a point of recommendation when composing a serious publication or thesis. Encyclopedias are dull, and so is Wikipedia.
So here’s Gobala Krishnan’s 5-step process to beating Wikipedia:
1) Improve your writing style
You need to enhance your writing. If your writing resembles the boring (although succinct) Wikipedia text, you’re doomed. Inject your character and develop your own style of writing. My style of composing is really plain, direct and personal. Some people decide to write in a more poetic/ academic way. Some people inject humor or use severe words. No matter what, enhancing your writing style will set you apart and bring in faithful readers to your blog site.
2) End up being more opinionated
Individuals sitting on the fence sooner or later tip over. You either like something or dislike it. If you’re neutral, you’re Wikipedia. Don’t attempt to become another encyclopedia; become the most significant blog writer or writer.
Express your feelings for a particular product or service you’ve attempted, even if it implies you might lose some affiliate commissions from your sincerity. It’s OKAY if some people dislike the way you entirely flamed a product or service. In the long run people will still choose to read what you need to state then read a neutral page on Wikipedia.
3) Stay existing and pertinent
Read up on your market, and put yourself in a position where you understand not just the past, but also today and future of particular topics in your market. Wikipedia can’t beat you if you can (based on your established position of a professional in a focused market) predict the future and influence others to accept your views.
Nobody cares about history. They only appreciate the present and the future. If you are ahead of the marketplace, or a minimum of current with the latest developments, discuss it and let people know.
4) Perfect your personal brand
Make whatever you compose, everything you offer, your websites and your style odor, taste and feel like YOU. It should be consistent enough so that individuals don’t even have to check out a site to understand that it belongs to you. Don’t brand yourself as a know-it-all; brand yourself as a real specialist inn a niche market, and everyone will love you for it.
Wikipedia goes a mile broad and an inch deep. You on the other hand need to go simply an inch wide, but a mile deep.
You are a brand. Market that brand, and your online company will deviate for the better. Unique branding, as history has shown, includes unbelievable power to any service.
5) Don’t put all your eggs in SEO
Search engine optimization is fantastic and all, but it just takes another 9 more Wikipedia kind of websites to completely control the very first page of Google. There’s absolutely no chance you’re going to beat sites like that in terms of pure SEO.
Focus more on social networking, making buddies, discovering brand-new organisation partners, and developing more non-SEO-dependent sites. There are other ways to get traffic to your blogs than simply search engines, so get innovative. If you’re stuck to the concept of “Write terrific content and the traffic will come”, you remain in for a huge surprise.
The bottom line is that you cannot beat Edits to Wikipedia pages at their own video game. Thousands have attempted and come a cropper. However if you alter your game, as far as your online organisation is worried, you’ll constantly win.