In 2015, video content accounted for the majority of the online traffic, and it will increase to 77 percent by 2017 according to statistics. Sixty-four percent of the viewers watch more than the three-quarters of the videos they stumble on and ninety-three percent share the same. That is the reason why it is obvious that an explainer video is the future of corporate communication, whether in advertising, branding or education.
But, how can you make an explainer video an innovative communication tool? Below are the tricks you may take into consideration:
Invest on Professional Expertise
Even if you might have your own in-house shooting equipment, yet without prerequisite training as well as exposure in this field, you’re not going to make quality videos. A good explainer video company brings in fresh ideas, objectivity, as well as technical expertise in handling equipment and consultative ideas on how great to bring your story to life on screen.
Define the Audience
If you are a manufacturer of toys, your marketing format won’t be the same as that of furniture suppliers. You may utilise 2D or 3D animations when capturing the imagination of the kids, yet explainer content could be better suited to the target adults. Regardless of the case, you should know the aspirations of the audience and see to it to convince them that utilising your services and products is a good way to fulfil them.
Make a Consultative Script
If the explainer video production is going to make marks, bring everyone over the internet. You have to brainstorm and get in like tonnes of ideas as you can. If possible, hire the script writer to outline such ideas into a good logical sequence. You should have a concept of what the final products will look like. The scripts are a roadmap to tell a good film and without this, your campaign will end up with failure.
Tell a Story Convincingly
Captivating content should be short and always to the point. If you’re making an explainer video regarding a new product, prevent marketing the brand because the viewers are much interested in the new items than your company. In essence, see to it that you have a particular message in your production. If possible, you should include a real story regarding whose life was changed by your product and include these there.
Optimised for the Search Engines
As the golden rule, you should optimise the keywords in the content before you launch your explainer video. It will help your website rank highly for your targeted keywords. What’s more, you should promote the videos on social media and some platforms like YouTube.
Learn from the Best
In the process of filmmaking, it’s allowed to adapt some styles of marketers as long as you do not infringe copyright. Search at the finest commercials in your industry and try coming up with a script along the same lines without being obvious.