Xbox One Launches in China
This is a monumental day for us at Xbox and marks the first day of our journey in China as today, Xbox One officially launched in China, becoming the first video game console to do so in 14 years.
Now available at more than 4,000 retail locations in 37 cities throughout the People’s Republic of China, gamers and families throughout the country now have access to some of the best games and entertainment experiences spanning racing, sports, fitness, dance and adventure with music, karaoke, entertainment, social and more app experiences to come.
It has been rewarding to see new fans lining up at stores, connecting to Xbox Live for the first time, and enjoying the first wave of games available.
To capstone Xbox One’s first day, some of the most iconic buildings of the Shanghai skyline – including the Oriental Pearl Tower – were awash in Xbox Green.
“This milestone is significant for both our partnership with China and our global expansion plan. Every new market launch is unique and we’re grateful to our fans for their patience and enthusiasm,” said Phil Spencer, head of Xbox. “We will continue to work closely with our partner BesTV to bring exciting games, entertainment and app experiences to delight gamers across China.”
Our launch in China cements our global expansion into new markets, which continues to build upon the most successful launch in Xbox history. With the launch in China, Xbox One is now available in 41 markets.
Xbox One Sells 100,000 Units During Chinese Launch Week
[UPDATE] Following the publication of this story, a Microsoft representative told GameSpot that the company “does not report sales by market and has nothing to share” regarding the Xbox One’s rumored 100,000 sales figure for China. On the subject of the console’s launch there in general, the Microsoft representative said, “We’re thrilled to be first to market, leading the way in earning millions of fans in China.
The original story is below.
Microsoft’s Xbox One sold more than 100,000 units during its first week on sale in China, according to Chinese media reports (translated by Kotaku). After a last-minute delay, the system launched in China on September 29, becoming the first console to be sold (legally) in the country in more than a decade, following China’s console ban in 2000. This ban was lifted in September 2013.
Considering the Xbox One is the first console to launch in China in over a decade, direct comparisons are hard to make. But we do know that the Xbox One got off to a better start in China than another Asian region, Japan, where the system only managed to sell an estimated 23,500 units in its first week on sale.
The report from Chinese news site 17173.com also quotes a representative from Shaghai Media Group (the parent company of Microsoft’s Chinese Xbox partner, BesTV) saying the firm’s goal is to sell over 1 million Xbox One systems in China by October 2015.
We have contacted Microsoft, asking for more information about the Xbox One’s launch in China last week.
China Is Not Impressed With The Xbox One
The Xbox One has been on sale in China for two weeks now, and Xbox is showing a lot of enthusiasm for this overseas development. But a variety of signs indicate that retailers could still be holding a large number of products, and Chinese consumers seem to lack the motivation to buy games to go with the console.
Zhang Dazhong, chairman of E-Home Entertainment Development Company, Xbox’s most important promoter in China, announced recently that the number of Xbox One consoles moved had reached 100,000. He also estimated that within five years the value of China’s gaming market will be measured in the hundreds of billions of yuan. It should be noted that the number of consoles moved is not the same as the number sold.
On September 29 when the Xbox One went on sale, Suning Appliance stores in Beijing, Shanghai, and Guangzhou held opening ceremonies. Over 200 fans waited in line early in the morning outside the Shanghai, Changning district store. However, when Tencent Tech visited the Beijing Lianxiangqiao Bridge store during the Golden Week holiday that followed, most customers were just browsing or trying out the console.